5 Digital Publishing Questions for Seth Godin
Here is some Digital Publishing Questions, The problem is hidden in plain sight, but once seen, it is obvious: the entire book publishing paradigm (advances, returns, publicity, curating, DRM, everything) is built on the assumption that the client is the bookshop.
The bookstore with limited shelf space, one that requires returns, and one that has long lead times.
Simply put, every major publisher spends 20 times as much money and labor on bookstores as they do on communicating with readers.
If Book Store Close?
What happens when bookstores close? Here’s a hint: Amazon isn’t the new customer.
Aside from Reedsy, what other publishing-related advances do you find intriguing?
The only novelty worth noting, in my opinion, is the redefining of what it means to be a book publisher. What exactly is a book writing? What exactly is publishing? Who is the client? What exactly is the new asset?
Do publishers sell, profit from, or facilitate a connection in a connectivity economy? We’re done if we don’t.
You remarked, “Publishing is the act of taking a financial risk to curate some content and offer it to a group of individuals who didn’t know it existed,” What are your thoughts on how self-published content should be curated?
How To Attract The Reader?
Readers of my book and blog put their trust in me to curate what I recommend. I’m not sure readers trust Amazon to manage the Kindle, or even Knopf to curate the books they see–simply because there’s so much rubbish and noise, and they don’t even know the labels, so there’s no trust.
The heart of the connection economy, of course, is trust, which is far more potent and far-reaching than brand or shelf space.
So, in my opinion, a successful self-published author establishes a connection and, consequently, trust by continuously delivering just a little bit more than what is expected.
What books do you read? Where do you get your ideas? & How many words in a book really matter?
A lot Of Business Questions
I’ve read a lot of books about ‘business’ in quotes, but I’ve become less and less fond of them over the years. From Guns, Germs, and Steel to the fresh new ‘Debt,’ I’ve read a lot of cultural history.
I enjoy hard science fiction and read it frequently. I read a lot of books by Pema Chodron, Susan Piver, Steve Pinker, Dan Dennett, and others who think about thinking.
I’m not interested in literary fiction. Not clever enough.
How To Start Marketing?
You’re experimenting with a new marketing plan for Your Turn. You provide extra copies of the book to everybody who orders even a single copy because you want people to share it. Can you explain the marketing strategy and your aims behind this fairly avant-garde approach? And, while we’re on the subject of cutting-edge marketing, could you give some pointers to beginners in the indie market who may be lacking originality when it comes to selling their books?
After All In The Last Get Success
Your Turn has been a huge commercial and creative success… We’re getting close to 60,000 direct sales of paper exclusively. That’s very impressive for a self-published one-man show in about 140 days.
People want to share books, but you need to make it easy!
As for advice, I am ready for your question: my best advice can be found here and here.