Business Intelligence

5 Fantastic Benefits of Video Marketing for Your Business

Did you know that 80% of marketers report an increase in sales thanks to video content?

You probably know that you should be using video marketing. But, do you have a good reason why?

Video marketing is the best way to reach your audience and get them to take action. It’s easy to forget about this strategy when there are so many other things on your plate.

Here are 5 fantastic benefits of video marketing for your business!

1 . Grab Attention with Video Marketing

Your audience is always busy doing something else – reading emails, sending texts or instant messages, surfing the web – but they will stop if their attention has been grabbed by something that grabs their attention first. Video does just that by capturing viewer interest straight away instead of making them read through a lot of words before finding out what it’s about.

2 . Inform and Educate Your Audience

Video also makes it possible to communicate information that would otherwise be hard or impossible to explain in words alone, such as processes that are hard to describe physical and even difficult to put into clear text. The viewer can follow along, like a step-by-step instruction manual for doing things they’re not quite sure about, but have heard about from other people.

3 . Share Your Story Visually

Whether you want to show what your company does or who’s behind it behind the scenes, video marketing gives you the opportunity to make things more interesting by presenting them “visually”. A video takes things one step further by giving viewers an experience that is much closer to actually being there than text alone.

For this reason, brands can also use video marketing as a way of sharing their “story” with their audience – especially when they don’t have time (or don’t feel like making time) for written articles or blog posts on their websites.

4 . Get Better Results from Video Marketing

There is also research that suggests that video marketing is most effective when it’s based on a goal-oriented strategy.  One study by Animoto found that 64% of marketers agreed that using video in their campaigns had helped them reach their intended audience far more easily.

That being said, most businesses don’t know how they should go about doing this effectively. With the number of social media platforms available online today, each one has its own best practices when it comes to posting videos, along with its own benefits and limitations.

5 . Video Marketing is More Affordable Today

While corporate video production used to be expensive, that’s no longer the case today. In fact, video can now be produced using nothing more complicated than a smartphone or tablet – even if all you have is an iPhone.

Social media platforms such as YouTube offer plenty of tools for users who want to create their own videos from scratch without having any experience with making them before in their lives – so there’s really no excuse not to start doing this today.

Want to See More Benefits of Video Marketing?

In conclusion, if you want to take your business marketing strategy to the next level, consider learning how to start video marketing. Video is effective at capturing your viewer’s attention and making it easy for people to understand what you have to say or show them.

We really hope you enjoyed the benefits of video marketing. Don’t forget to check out our blog for more reasons to invest in video marketing, and for help finding the best video marketing agency near me.


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