Everybody requires a new start now and then. Even your eCommerce website, no matter how functional and convenient, can perhaps utilize a little stimulating. Whether it is applying a fresh coat of virtual paint or increasing functionality for the convenience of your clients, here are a few ideas for cleaning up your eCommerce site without springing for a whole redesign.
A Fresh New Look
Sooner or later, every site does have to refresh its appearance and feel to stay relevant. But a new look doesn’t mean a comprehensive overhaul. You can start with a few separate changes: a new theme for your CMS software, a new logo for all your branding requirements, or just adjustment the color scheme a little. Or you may have these website design ideas when you feel stuck. Even a different typeface or some new stock photos can go a long way toward creating your site feel a little newer. You can also turn to a custom web design company provider to help you get going.
Bigger, Better Plugins
Another great affordable improvement for your custom website development. Many are free or charge a diffident subscription. And they can create a world of difference in how your visitors get engaged with your website. It can be anything from contact form software to a photo gallery. Or, if the back end of your website requires some sprucing up, consider a more healthy security plugin or some analytics to take advantage of your visitor information.
Upgrade Your Platform
Are your search results strong? Are your clients getting the most out of your eCommerce website? Is it easy for them to sign up for deals or discover what they are searching for? Can they pay across a multiplicity of payment doorways? While it may take some work to take your eCommerce website to the next level, it may be worth looking at where you can improve.
(Re) Launch Your Blog
A blog can still be a great way to engage with website visitors and keep people up-to-date regardless of the think pieces on the death of the medium. But don’t be afraid to try something different and new if the sheer thought of another listicle makes you exhausted. Make a short instructional video. Put together an infographic of suitable info about your services or products. Utilize your blog to spread the word about new products and sales, or introduce your visitors to the team of your company. When utilized right, a blog can be one of the most effective and friendliest tools in your sales resource.
If you are not taking the advantage of your social media presence, now it can be a great time to integrate it with your eCommerce website quite well. Utilizing multi-channel marketing, you can add plugins to make your products shareable on Twitter or Facebook. Or you can invite clients to follow you across social media networks. A lot of brands are already taking the advantage of platforms like Instagram to get interested clients.
- Add Some Visual Punch
Do your blog posts include interesting, exciting visuals? A great photograph or even a wonderful stock photo may create a vast difference in how visitors see your website. Even the ideal product description only goes to show what you need to offer. A series of short videos, or a high-resolution photo gallery, can truly bring your products, and your complete eCommerce website, to the next level. Do not forget to publish your astonishing new product photos on your Instagram account while you are at it.
- Increase Accessibility
We all know how essential a responsive, mobile-friendly website is for clients or visitors. More than half of all internet traffic now comes from mobile devices. And 80% of smartphone owners have made the latest purchases over their phones. But best practices do not finish with a mobile-friendly site. You may also focus on how accessible your website is. Are the colors of your website friendly to the colorblind? Is your text clear and large enough to be read by people with reduced vision? Do your pictures have the proper captions and ALT tags? A lot of methods you can develop the accessibility of your website, and a lot of them amounts to a few lines of code.
- Level up Your Customer Service
Everybody appreciates a human touch when it comes to customer service. But an AI chatbot may be just the tool you require to enhance client relations when a human is not available. Chatbots can essentially increase customer engagement by giving an easy, accessible means of taking assistance without waiting for a client service email or sitting on hold. Business owners are already utilizing chatbots to keep clients from abandoning their shopping carts, do basic customer service communication, and more. While technology has methods to go before it will replace human communication, chatbots are cultivating constantly.
- Test Your Process
One usually-neglected feature of eCommerce websites: A lot of business owners apply a new design or feature and hope for the best, never discovering if it is really what their visitors need. You will take the guesswork out of website enhancement when you master the art of A/B testing. It pays to test every feature of your website, from shopping carts to landing pages, to discover what converts and what doesn’t. Make sure to test just one variable at a time, to ensure you get the most useful and perfect results. A rich choice of testing tools for you to select from if you are not sure where to start.
Stimulating your website does not need to cost luck. A few upgrades and changes can make a world of difference to both the customer and you. Not only will this custom website development make life better for your website visitors, but it may also get you inspired and remind you why you love eCommerce in the first place.