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Building Your Company 101

Many business owners struggle to bring more business into their companies and bag more sales. There are a couple of strategies that you can apply to increase sales and bring more business into your company. Here are ten best ways that you can use to bring more business into your company:

  • Networking
  • Marketing and advertising
  • Offer discounts and promotions
  • Update your business website
  • Partner with complementary businesses
  • Market penetration
  • Market development
  • Product development
  • Diversification
  • Come up with a referral program


Networking in a business is one of the top strategies to get more customers/clients. It involves establishing mutual relationships with other business people, clients, suppliers, etc. networking is a vital process that boosts your sales, helps you to increase efficiency, and build awareness of your brand, among other reasons. The common types of business networks you should be involved in include; online networks, strong contact networks, casual contact networks, professional associations, and community service clubs.

Marketing and Advertising

If you want more sales and a larger customer base, you need to market and advertise your products. Marketing can be explained as the activities you do to promote your products or services. While on the other advertisements involve promoting your products and services through paid channels. Advertisement is a component of marketing. Marketing and advertising your products/services amplify your business, help you reach the right audience, turn potential customers into paying customers, etc. it is an approved strategy for business growth with a more than 75% success rate. Targeted marketing involves the advertising of your products or services to a specific group of people.

Discounts and Promotions

If you are looking to increase sales for your business, you should try to incorporate discount and promotional pricing once in a while. Therefore, You might also give new clients discounted prices for your products/services. Giving discounts and promotional pricing increase your sales, boost your brand awareness, build customer loyalty, give your business a competitive edge, etc.

Update Your Business Website and Social Media Platforms

Everything has taken a digital direction, including business. People purchase products online and inquire about products/services online. Business owners can ensure that your business has a comprehensive website with all the information a client/customer might want to know. You should also set up active social media handles for your business. Social media platforms, in particular, are advantageous in discounts and promotions.

Partner with Complementary Businesses

Some may think it is best if you considered partnering up with businesses that have a similar customer base but are not directly competitive. Come up with a strategy that will drive your respective customers/clients to your partner’s business products/services—for example, a travel agency and a luxury hotel.

Market Penetration

Market Penetration is lowering the cost of a product/service by a significant amount. You decrease the cost of a product/service by increasing marketing efforts to drive away clients from your direct competitors. It can also be explained as an attempt to increase market share using your current products/services. The strategy has had a relative success rate over the years.

Market Development

Market development refers to the establishment of new markets and client base. You can achieve this by entering a new state, city, or country, and you can also introduce your products and services to a market segment. For example, if you produce a product in smaller quantities for direct consumers, you can increase the quantity and start supplying to wholesalers and retailers.

Product Development

It is a business growth strategy where you create a new service/product for the same customer/client base. This helps establish multiple sources of income for your company, thus more income. It is convenient because it does not involve looking for a new market for the new product/service.


So, this is one of the most radical ways to bring more sales into your business. Diversification involves coming up with a new product for a new market. It is a risky strategy because it involves venturing into a new product and market simultaneously. It is one of the top strategies for increasing sales and expanding your business.


Getting referrals involves using your customers to bring more customers. You set up discounts and offers for every referral a customer brings. It is one of the most successful methods of growing your customer/client network, increasing sales.


Do not give up on increasing sales on your company yet. Apply the mentioned strategies today and observe the gradual growth of sales and profits in your business. All the mentioned strategies are cost-friendly and do not involve a lot of operations apart from diversification.

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