SEO strategy refers a search engine optimization, which means the process of optimizing a website or a specific webpage to be found on search engines.
In general, marketers focus on one or two keywords to rank on search engines per page.
But it doesn’t mean that the page will rank for these keywords, or by any means, for only two keywords. Some pages rank for thousands of keywords.
In this article, we will cover some critical aspects to make you understand the basics of SEO.
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- What does an SEO keyword mean?
- The Size of Your Content
- The Process for Selecting Keywords
- Benefits and Drawbacks
- Common Mistakes
- Best Practices
Without further ado, let’s get started.
1) What Does An SEO Keyword Mean?
SEO keywords are terms incorporated into the web content to boost search engine rankings for a particular search.
These keywords will usually consist of one to three words, but they can go up.
For example, if you have an eCommerce that sells office supplies, you may want to rank for “office supplies.” Ahrefs has a keyword difficulty of 73 (from 0 to 100) and 204K searches per month.
That’s a tough keyword to be ranking on the first page of Google. If you want to increase your chances of getting to the first page quickly, you may want to try a less competitive keyword.
To solve this, you may want to go for what we call long-tail keywords. You start adding words to the primary term.
This way, you may try “office supplies store near me”, with five words. Your KD goes down to 20, but also the volume search goes down to 1.1K.
2) The Size of Your Content in SEO strategy
Generally, the more keywords appear on a webpage or blog post, the better that page will rank in search engine results.
The size of the content varies from 500 to 2000 keywords on average. The size of the content doesn’t mean you will rank higher. It, of course, depends on what you are writing about and your SEO strategy.
However, the larger the content is, the more chances you have to rank for more keywords.
How can you incorporate SEO keywords as part of your online marketing strategy?
This article can help you learn how.
Keep reading to learn more about keywords and how they can help your website gain visibility online.
2) The Process for Selecting Keywords
The process of selecting keywords is done through keyword research, which involves looking at the needs of individual searchers and trends in the market, and the behavior of competitors.
Then, you must decide what terms a site’s target audience will search for and how to target those specific words.
One of the most used software for that is Google AdWords.
There you can check the keyword planner, which will give you:
- Average monthly searches range
- Competition Level (in this case, different than Ahrefs, it’s showing a medium competition for “Office Supplies”)
- Top of Page Bid (low range): The minimum price people usually pay to be at the top of the first page.
- Top of Page Bid (high range): The maximum price people typically pay to be at the top of the first page.
A keyword that has a high bid value demonstrates people are paying more because the keyword converts well. It generates more leads.
The goal is to provide the correct content format for each keyword, not too general or too specific.
Most keywords can be searched for and placed in the proper content format, but not all will be.
This fact is why it is essential to know exactly what searchers are looking for before selecting keywords.
3) Benefits and Drawbacks
SEO keyword choices can be the difference between getting a lot of traffic to your website or getting very little.
Choosing the right SEO keywords can allow you to optimize your web pages and content around these keywords, bringing you the best possible placement and ranking.
However, choosing highly competitive keywords can prove to be an insurmountable obstacle.
Website owners can lose significant amounts of money because they fail to optimize their pages for highly competitive keywords.
This means that it’s essential to know which keywords work and which ones do not.
4) Common Mistakes
One of the most common mistakes made by SEO experts and website owners is using low-quality keywords, which will negatively affect.
For example, suppose a website owner chooses keywords that have nothing to do with their website topic. Again, in the example of office supplies, you realize that beauty supplies are easier to rank. And then, you start writing a blog about it.
In that case, they are likely to receive lower search engine rankings and therefore have a lower volume of visitors most probably because Google will not consider your website related to this topic.
This is terrible news for them since having a low search engine ranking will mean that their page is seen less often. In addition to having a poor search engine ranking, this poor-ranking content will also hurt overall SEO strategy & its results.
Last bit not least, search engines will disregard low-quality content. There are millions of blog posts out there, so there is no reason to show yours if your content is poor.
5) Best Practices for SEO strategy
A good piece of advice is to start optimizing your website for highly searched, less competitive keywords.
Remember, it is imperative to use SEO keywords related to your website purpose, and of course, to the topic you want to be found for.
Choosing high search volume keywords that are not related to your website can lead to the downfall of your page rankings.
It is vital to optimizing your keywords in a way it looks natural on your page.
Last, but not least, It’s also important to optimize your website for google calls, web vitals, or page experience.
You must follow Google best practices when writing content. Do not copy from other websites, be original, attend to the readers’ needs, ask their questions properly, etc.
The best way to accomplish a good keyword strategy is to improve your content and use high-quality search engine optimization factors to help you bring you targeted organic traffic.
The more targeted the traffic you receive, the better chance you have of making a sale and being successful online.