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Technology

Live Shopping for D2C Brands

The COVID-19 pandemic has been a curse to physical stores, experiencing significant losses in 2020. Brands that completely relied on brick-and-mortar and didn’t have an online presence witnessed a drastic fall in sales, and they were forced to rethink their sales strategies. But for the online store or D2C brands, this has been a blessing in disguise.

The D2C model is being driven by brands who leverage their customer’s data to streamline and improve each touchpoint. By leveraging the D2C model brands have full control over the full experience allowing for a customer-centric shopping journey from product discovery to conversion. This end-to-end interaction enables you to achieve the following.

– Get to market faster
– Increase customer loyalty
– Personalise the shopping experience
– Get closer to your customers
– Take learnings to the rest of your business

A new phenomenon called FTP gained enormous popularity during this period and many online stores and D2C brands are taking advantage of the same.

Live online shopping for D2C brands has become a medium to connect with their customers in real-time. This allows buyers to analyze products more closely and from every perspective. Buyers can raise their queries and talk directly with a host of a show. Being able to see someone carrying a product, demonstrating it, or wearing it while describing its features allows all doubts to be dispelled.

The real-time two-way communication during a live shopping session empowers authenticity between buyers and sellers. This adds an emotional connection to online shopping, which can build brand credibility and leads to more sales.

Live online shopping accounted for $60 billion in global sales in 2019. $1 billion of which came from the United States, with China dominating the market. Also, one in three Chinese internet users has bought products via live shopping that link to a product landing page. After China live streaming shopping gained enormous popularity in the west.

Shopify is an eCommerce platform that allows D2C brands to quickly launch an online store without the fuss over servers and development costs and sell products directly to customers. The platform further offers additional e-commerce platform integrations, or Shopify apps, that help D2C brands with everything from inventory management to potential product partnerships to marketing efforts. Here are some of the benefits of leveraging Shopify to create your online store.

– Easy To Setup And Use
– Visually Appealing Online Store
– App Integrations
– Security and Reliability
– Excellent Loading Speed
– Powerful Marketing Tools
– Mobile Responsiveness
– Easy Payment

Channelize.io has come up with an easy download Live Shopping App for Shopify which gives Shopify merchants the ability to connect with their customers in real-time. This Live shopping plugin for Shopify has been segregated into 3 components which makes it different from the other platform available in the market.

Here are 3 components for our live shopping platform:

– Shopify App for Buyer experiences
– Production Dashboard for creating and managing live shopping shows
– Broadcaster Apps for hosts

So, what’s unique about this Shopify Livestream plugin?

Our Shopify Livestream Plugin gives all power to the D2C stores on Shopify to directly connect and engage with their customers replicating an in-store shopping experience. For brands that had already been selling online, this live stream app for Shopify means an opportunity for better customer acquisition and higher sales. But for brands that are exploring the digital landscape for the first time, it’s the most opportune time to get discovered.

The following are some of the reasons why you should choose our Shopify Livestream plugin for your E-commerce business:

– It attracts your prospects with valuable content
– It helps with faster sales conversions
– Improves buyer engagement
– It generates brand awareness
– It improves the buyer’s shopping experience
– Offers a better product experience to your customers
– Leads to increase in customer retention rate

You can get in touch with our sales team and start your live selling journey on Shopify now.
Furthermore, if you are not on Shopify you can visit our Live Shopping solution page and learn more.

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