We are aware that the goal of private healthcare is to improve healthcare performance and increase sector profits. Therefore, healthcare social media marketing can complement the work carried out by health professionals, centers, clinics, surgeries, and hospitals.
For this reason, it is necessary for professionals in the sector to be interested in digital strategies in health. As a result, clinics committed to digital marketing are on the rise. In addition, many examples of centers and mutual.
Offering good quality medical care is perfectly compatible with digital healthcare marketing agency techniques. The results are beneficial in many sectors, such as Orthopedics or Para pharmacy.
So far, we know that the “word of mouth” technique works, but the perfect complement to amplify our product will be digital marketing actions that allow us to reach more customers. Pharmacies, clinics, or health centers must differentiate because their product proposals, equipment, and prices have great similarities.
Information on Healthcare social media marketing
The health sector must understand that the patient has changed and that people search for health information on the Internet. People do more searches on Google than visits to the pharmacy, clinic, or medical center. Google is asked more than health professionals. According to statistical data, 48% of users use the Internet to acquire health information.
Health professionals must understand the changes in the mentality and behavior of the patient when consuming products and services. This provides added value to the patient and a competitive advantage within the sector.
For this reason, the health sector is entering the field of digital marketing. So don’t stop getting on the train!
Now more than ever, it is almost essential that clinics, medical centers, and health providers align their strategies and communication towards online marketing, working on their health content and social media actions aimed at their patients and clients. The numbers show that 34% of consumers use social networks to seek health information to prevent and know what they have in the event of possible symptoms.
The demand exists since hundreds of thousands of users seek answers on the Internet and end up accepting the response of another unidentified user as good and, in most cases, unprofessional. From polymeric, we want to put five examples of how to take advantage of healthcare social media marketing so that clinics and medical centers increase their profits and improve their value chain:
Real-time procedures via Twitter
The Henry Ford Hospital became one of the first hospitals that communicated the different applied to a kidney operation from an operating room. Curious doctors, medical students, and non-medical staff were able to follow along as surgeons tweeted updates on kidney surgery to remove a cancerous tumor.
This healthcare marketing tactic was intended to create excitement and increase public awareness of a healthcare organization.
Give more tools to medical staff
Some health clinics are beginning to see the potential of social media in their processes. For example, the Lease of the prestigious Mayo Clinic incorporated social media into a presentation to the Heart Association.
Implementing social media marketing in healthcare education initiatives can provide multiple benefits, including:
- Give participants a forum to ask questions and receive answers in real-time.
- Provide a posteriori and personalized marketing material to all attendees interested in receiving more information.
- Communicating what happens in these training sessions on social networks such as Facebook or Twitter and on the clinic, medical center, or hospital blog helps patients and future clients perceive a strong brand and service value to hiring their clients. Services.
Optimize the relationship with the media
More than 70% of journalists use social networks to disseminate their content. Companies in the clinical sector should use online channels – including blogs, forums, and microblogs – to share success stories of operations or treatments, medical research, or other significant achievements out of the ordinary.
Communicate in times of crisis
During the Fort Hood massacre, Steven Widman of Scott & White Healthcare – one of the hospitals that treated the shooting victims – used Twitter to provide real-time news. Via Twitter, Widman provided updates on emergency room access and hospital operating status, Red Cross news, and contacted reporters.
Some of the cached results of this online social media crisis communication case:
- In just three days, Twitter users grew by 78%.
- Scott & White Healthcare appeared on the first page of Twitter as a “trending topic.”
- The Hospital’s YouTube channel was ranked as the most viewed nonprofit channel for the entire week surrounding the crisis.
73% of patients search for medical information on the Internet before or after visits to the doctor.
By integrating social media marketing in healthcare mix of companies, timely and accurate information about symptoms, illnesses, medications, treatments, and much more can be shared. In addition, forums exist for patients to share their health concerns and questions about treatments with other patients and qualified medical personnel. Some of these forums even partner with trusted health nonprofits to ensure the information is accurate and your community is safe.
Still, they are also becoming the reason for the success of many companies in this sector. In that case, we offer you healthcare social media marketing solutions for companies to get new and retain them.
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