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The 12 Best Facebook Marketing Ideas for Real Estate

Facebook is one of the most powerful marketing tools available today. Whether you’re a real estate agent or property manager, using Facebook to market your business can be extremely effective. In this blog post, we will discuss 10 of the best Facebook marketing ideas for real estate!

What is Real estate marketing?

Real estate marketing is the process of generating leads and selling properties through various online and offline channels.

While there are many different ways to market a real estate business, Facebook should definitely be part of your marketing strategy. Why? Because there are over two billion active users on Facebook, which gives you a massive potential audience to reach out to.

What is Real estate Facebook marketing?

Real estate Facebook marketing is the process of using Facebook to generate leads and sell properties. This can be done through a variety of methods, such as creating a Facebook Page, running Facebook Ads, and using Facebook Groups.

Now that we’ve answered the question, “What is real estate Facebook marketing?” let’s discuss some of the best ways to market your real estate business on Facebook.

1 – Create a Professional Facebook Page

If you’re going to use Facebook to market your real estate business, you need to have a professional page. Your page should include your company logo, contact information, and links to your website and other social media channels. You should also post regular updates about new listings, open houses, and other relevant information.

2 – Use Facebook Ads

Facebook ads are a great way to reach a larger audience and generate leads. You can target your ads to people based on their location, demographics, and interests. There are many different types of Facebook ads, so you can experiment to find what works best for your business.

3 – Join Relevant Facebook Groups

Joining relevant Facebook groups is a great way to connect with potential clients and other real estate professionals. There are many different types of groups, so you can join ones that are specific to your city, state, or niche.

Some examples of relevant Facebook groups for real estate professionals include:

– Real Estate Agents

– Mortgage Lenders

– Realtors

– First-Time Home Buyers

Joining these groups will allow you to network with other professionals and stay up-to-date on the latest industry news.

4 – Host a Facebook Live

Facebook Live is a great way to connect with your audience in a real and authentic way. You can use Facebook Live to give virtual tours of properties, host open houses, or answer frequently asked questions.

When you go live on Facebook, be sure to promote it in advance so that your fans and followers know to tune in. You can also post the video on your page after the live broadcast is over.

5 – Run a Contest or Giveaway

People love free stuff! Running a contest or giveaway is a great way to generate leads and get people interested in your real estate business.

To run a successful contest or giveaway, you need to offer a prize that is relevant to your target audience. For example, if you’re trying to reach first-time home buyers, you could give away a free home inspection or closing costs.

6 – Post Helpful and Relevant Content

If you want people to follow your real estate page, you need to post content that is actually helpful and relevant. That means no self-promotion or spammy posts!

Some ideas for helpful and relevant content include:

– Tips for buying or selling a home

– Advice for first-time home buyers

– Tips for remodeling your home

– Posts about the real estate market

7 – Use Visual Content

People are visual creatures, so it’s no surprise that visual content performs well on Facebook. In fact, posts with images get 23% more engagement than those without.

When you’re creating visual content for your real estate page, be sure to use high-quality images and videos. You can also use tools like Canva to create professional-looking graphics.

Some ideas for visual content include:

– Photos of properties you’re selling

– Videos of open houses or virtual tours

– Graphics with real estate tips or advice

8 – Leverage User-Generated Content

User-generated content (UGC) is a great way to build social proof and trust with your audience. UGC is any type of content that is created by your fans or followers, such as reviews, testimonials, or photos.

One way to get UGC for your real estate business is to run a contest or giveaway (see # above). You can also ask your fans and followers to submit their own photos or videos of their homes.

Another great way to get UGC is to partner with influencers in the real estate industry. Influencers can help you reach a larger audience and generate leads.

9 – Collaborate with Other Businesses

Collaborating with other businesses is a great way to reach a new audience and grow your real estate business. When you partner with another business, you can cross-promote each other’s content and run joint contests or giveaways.

Some ideas for businesses to collaborate with include:

– Local home improvement stores

– Furniture stores

– Interior design businesses

Collaborating with other businesses can help you reach a whole new group of potential clients.

10 – Use Facebook Ads

Facebook Ads is a powerful tool that allows you to target your ads to a specific audience. For example, if you’re trying to reach first-time home buyers, you can use Facebook’s targeting options to show your ads to people who are in the market for a new home.

When you create your Facebook Ads, be sure to use high-quality images and videos. You should also include a call-to-action (CTA) so that people know what you want them to do.

11 – Highlight the unique selling points of your home in your posts and ads

When you’re marketing your home, it’s important to highlight the unique selling points (USPs) that will appeal to your target audience. For example, if you’re selling a family home, you might want to highlight the nearby schools or the large backyard.

You can highlight the USPs of your home in your posts and ads, as well as in your property descriptions. By highlighting the unique selling points of your home, you’ll be more likely to appeal to your target audience and generate leads.

12 – Use Facebook Live to give potential buyers a tour of the property

If you’re selling a property, you can use Facebook Live to give potential buyers a tour of the home. This is a great way to show off the property and answer any questions that people might have.

Why Facebook marketing is important?

Facebook marketing is important because it allows you to reach a large audience of potential clients. Facebook has over two billion active users, so there’s a good chance that your target audience is on the platform.

In addition to its large user base, Facebook also offers powerful targeting options that allow you to show your ads to the people who are most likely to be interested in your business.

When you use Facebook marketing, you can reach a large audience of potential clients quickly and easily.


Facebook marketing is a powerful tool that every real estate business should be using. With over two billion active users, Facebook offers a large audience for you to reach. In addition, Facebook’s targeting options allow you to show your ads to the people who are most likely to be interested in your business.


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