A welcome email is a great way to show people who you are and what you offer. It can be used as a hook that gets people interested in learning more about your company. Thus, the design of these emails should be considered carefully because they have the potential to influence how people perceive your company from day one.
They help you set up the relationship with your customers and, most importantly, make them feel ‘welcomed.’ It also gives you the opportunity to provide them with valuable information about your company, products, services, and expertise. A well-written welcome email can help you build trust with new customers by offering value to them in return for their trust, as you will enjoy a 50% higher open rate. It is also a great way to show that you care about your customers and want to be their trusted partner in their journey with your company.
Thus, you must ensure that it helps build trust and credibility in the eyes of your customers. In this article, I will help guide you through the welcome email development SOPs we use at our email marketing services company for setting the expectations right. Let’s get started:
Never Undervalue Personalization When It Comes To Welcome Emails
The first step in building a relationship with new subscribers is sending them a welcome email, and by all means, it should be personalized. It must include some personalization elements like the name, location, and interests of the subscriber. It should also contain some value-adding content that will help the subscriber understand more about your product or service.
It is important for businesses to engage with customers on a personal level through welcome emails and make them feel like they are special enough to be part of your business’ community.
By All Means, Keep Your Sign-Up Bonus Promise
A sign-up bonus is an incentive that is offered to a customer when they sign up for a particular service or product. Sign-up bonuses are a great way to entice new customers into your sales funnel. It’s a promise of rewards, money, product, or service that you can offer to new subscribers. It helps increase customer loyalty head-on by rewarding them with something that they want in return for their initial trust in your business.
The importance of sending sign-up bonuses in welcome emails is acknowledged by every email marketer because it makes the customer feel like they’re getting something out of their consent to share their email address. It also shows them that you’re not just trying to get their credit card information or bombard marketing offers but that you’re trying to get them into your service as soon as possible.
Thus, the importance of sending sign-up bonuses in welcome emails cannot be undermined as it helps build trust with your customers and makes them feel like they are getting better value for money. The best part of email sign-up bonuses is that they have no real dollar value since there is nothing tangible associated with them, and even if there are real costs involved, they are a one-time-only deal.
Focus On Writing ‘Welcomable’ Subject Lines
Welcome emails are the first impression a new customer gets of your company. They set the tone for your company and its brand, and subject lines set the tone for your welcome emails. However, they can also be tricky to write as they are limited in space, which makes it difficult to convey your welcome message effectively. While you must always use action verbs, personalization, and benefits, it is necessary to be creative when crafting the subject line for your welcome email.
Welcome email subject lines must be short, sweet, and informative and get straight to the point without being too wordy or cheesy. The best welcome email subject line is one that uses curiosity to pique interest and make it easy for them to click on the email, i.e. they are welcomable.
Always Have The CTA Button At The Center Of Your Welcome Email Strategy
Call-to-action buttons are one of the most important parts of any marketing strategy because they help bring users back to your website or blog post for more content after they have engaged with it.
Callto-action buttons are seldom used in welcome emails to encourage the audience to take action. Marketers must not forget that the purpose of these buttons is to help the audience discover more about a product or service. They help subscribers take the next step and engage with your brand, so you must envision a clear role for them in your strategy.
Breakdown Of A Welcome Email That Sets The Right Subscriber Mindset
The first step in designing a welcome email is to look at what your company does and what kind of person you want to reach out to. For example, if you are selling bedding, then you want your welcome email to be more personal than if you were selling furniture.
The second step in designing a welcome email is coming up with an idea for each section of the email. This will give you an idea of how many sections there will be in your design and how much content they will have.
The third step in designing a welcome email is coming up with each section/block of the email as described below:
Section 1 – Introductory text: This is where you would talk about the company and what they do, as well as any relevant information that will be helpful to the person receiving the message along with the sign-up bonus.
Section 2 – First paragraph: This is where you would talk about how they arrived at your website, what they are looking for, or any important information that is relevant to them.
Section 3 – Second paragraph: This is where you would talk about a particular product or service that they are looking for and how it will help them.
Section 4 – Third paragraph: Here, you would tell the person what you are offering from your company, as well as some of your other products or services that might help with whatever they need.
Summing Up
Welcome emails play a pivotal role in introducing your company to new customers. They are also a great way to introduce your company’s culture and values through small, personalized messages. Thus, they are a great way to make sure that all of your new stakeholders and especially customers feel welcomed and cared for, which is essential for any business looking for long-term success. With these tips in place, we hope that you will excel at welcome emails for your organization.
Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.
