Data collection is going to continue to drive business decisions well into the future. Data collection is done in a variety of ways depending on the industry and asset being analyzed. Informed decision-making becomes far easier with comprehensive data. Technology is driving the use of data as it is far easier to collect data than ever before. The following are ways that data collection is changing and how it impacts business in the future.
Data Helps Reduce Money Wasted
Data helps reduce money wasted by making a process more efficient or cutting unneeded costs. The investment in data collection technology will pay for itself over time by making money spent go further. Competitors that fail to adapt to the data-driven world are sure to fall behind. Small businesses that might not have huge budgets for things like marketing might use data and creativity to maximize their results. Larger companies have the luxury of throwing money at a problem although efficiency in terms of cost is becoming a larger focus for data-driven companies.
Data Collection Using Drones
Drone inspection is becoming more prevalent in a number of industries because of the efficacy of collecting data. Safety inspections can allow a person to stay on the ground rather than scaling heights. The last thing anyone wants that is working on a major construction project is a serious injury or death occurring.
Thermal imaging is possible using drones when inspecting solar farms. Solar farms can have issues with panels overheating or not working to their full potential. Inspections where chemicals could be present or there is a chance for electrocution makes drones the safest/best/most cost-efficient option. Reducing the long-term health risks of employees is also important for things like company health insurance going forward.
Natural disaster recovery has improved due to the quick deployment of drones. When helicopters are in limited supply, drones are imperative in the recovery effort. Drones are perfect for those areas that are hard to reach by car/boat/in-person without risking any sort of injury. Finding a drone pilot that is licensed is imperative when using drones for anything but personal pleasure.
Data collection is becoming immensely impressive to those outside of the data collection industry. So many tools and analytical pieces of technology are being created on a daily basis. Data analysis jobs are plentiful due to the ability to create actionable plans from data and past experience. Artificial intelligence is going to make its way into this niche though as machine learning is amazing, to say the least. Expect the workplace to be filled with AI in the coming years that makes decisions based on data and information available.
Hiring Software Already Uses AI
Hiring software is extremely impressive as it utilizes a number of tools to identify top candidates for a position. This could be keyword analysis or experience at a particular company. Improving the average quality of hire can drive a company to new heights over time. Using gut instinct might work for certain hiring managers but a combination of this and software can generate great results. There are going to be those that try to ensure their resume goes to the top of the list due to understanding hiring software. Employee referrals can be a huge help though as data can help drive decisions while working with someone personally reveals quite a bit of information. Employees being culture fits is a huge deal especially at a small business where everyone interacts quite a bit.
Marketers Use Data Daily
Targeted marketing is only going to improve through the usage of data and artificial intelligence. People already wonder how ads are predicted for something they have never searched for but have only discussed. Most consumers do not realize that their search history has created a buyer persona on their major search engine account.
The ability to use tools that show how a certain piece of content performed and garnered website traffic can create a clear plan of action. Marketers have become far more clever over the years with search engines like Google trying to slow the manipulation of their rankings in what they deem unethical ways. Marketers have always tried to game the system and are getting better at it as they utilize data.
