You all must have heard a lot about the e-commerce industry and its benefits, but live streaming shopping or live commerce is the latest innovation in the e-commerce industry. Live stream shopping offers buyers the opportunity to sell products in real-time. This leads to better customer experience, improved sales, brand loyalty, and reach.
What is Live Shopping?
Live Shopping is a combination of live streaming and shopping services. Live Commerce has enhanced the total face value of e-commerce by streaming live video shopping shows, offering an in-store experience to customers over an online live commerce platform. Through live selling shows, customers get an opportunity to interact, engage and put forth doubts they have in their minds in front of a host. Live video shopping is not just a trend, it has become one of the most convenient ways of shopping for shoppers.
Popularity of Video Commerce
Live commerce has recently boomed across Asia after the pandemic hit the world. Live video shopping began to trend in China and slowly became popular across the globe. This technology is expanding every single day and slowly it will take over all the traditional methods of shopping.
Benefits of Live Shopping
Reduce Distribution Costs
Live online shopping reduces overhead expenses when products are directly sold to customers by delivering products straight out of a warehouse without any brick-and-mortar stores. Live commerce also offers an easy way of taking customer orders and keeping track of them. A lot of things get eliminated by incorporating live Commerce into your business hence reducing the costs of distribution of products.
Improves Customer Experience
A lot of influencers collaborate with various brands to promote their products and help them achieve their goals. Influencers play an important role as customers’ service representatives as they are trusted by customers. Influencers demonstrate and discuss products, their features, and benefits and instantly respond to customers’ queries. They also share their personal views about products, which help grab the maximum audience and allow customers to believe and trust a brand.
Brand Loyalty
As influencers or industry experts have a lot of followers and a lot of audience know and trust them, this helps build brand loyalty for a longer term. These influencers help to build a personal relationship between customers and retailers.
Future of Live Stream Shopping
Live Commerce has a significant role in the e-commerce industry’s success, and it is destined to become mainstream within a decade. In today’s time, live commerce solutions don’t offer the best customer experience but with Channelize.io live streaming commerce solution your customers will experience personalization, humanization, and the convenience of live online shopping. Our solution will offer the best customer experience which will lead to better sales and customer retention rates.
Live stream shopping is gradually becoming the medium of remote communication across the globe. Furthermore, live stream shopping for retail will be considered the strongest marketing platform and will have an adverse effect on how we market products and offer services, consumption of advertisements and entertainment, how collaboration works, and so on.
Live streaming for retail helps to eliminate the physical presence of customers and retailers and allows customers and retailers to understand each other better and build trust. Choosing the right platform to promote your brand is critical for growth and becoming successful.
To avail the best service and own the best live streaming platform, choose Channelize.io Live Streaming solution for Commerce which will help you grow your business by providing the best customer services. With our live commerce solution, you can serve your customers in efficient ways by offering them a personalized experience and by interacting with them in real-time.
You can visit our Live commerce solution page or get in touch with us at info@channelize.io.
