There are more than 1.7 billion active websites competing for the attention of more than 4.5 billion internet users. If you want in on the action you need stellar content quality, dynamic multimedia, and an online content strategy built for success.
Creating an effective strategy for cyberspace is essential to being competitive and attracting potential customers, but where do you start?
Keep reading to learn 10 imperative content quality do’s and don’ts that will change the way you do business and how the world views your brand.
#1 Have a Plan
A digital marketing plan and content strategy will help you set goals for what information you want to share and how you want to share it. You don’t just want pages full of fluff, but to provide quality content that consumers will seek out.
You want content that will convince a potential customer that you are the right brand for them. Whether you draw them in with colorful images, informative how-to videos, or witty unique written content, you need to think of your customer persona when developing your strategy.
This article can help you come up with a plan that works for you.
#2 Include Visual Content That Pops
Humans have a shorter attention span than goldfish. You need to catch their attention quickly and make them want to learn more. The easiest and most effective way to do so is to have visual content that grabs their attention.
Posts with eye catching images can improve engagement by more than 650% which isn’t surprising given that 90% of the information transmitted to the brain is visual.
Videos are one of the most effective ways to attract more visitors. Approximately 87% of marketers credit video content with increasing website traffic and were well worth the investment of time and money.
#3 Search Engine Optimization
It doesn’t matter how great your content is if no one can find you online. Search engine optimization helps internet searchers find you and can improve your rating on search engines.
Google, Bing, and other search engines or social media platforms all use algorithms to rank their results. Hundreds of factors go into the process so that the person searching for information gets the more relevant results for the keywords they plug into the search bar.
There are lots of free online tools to help determine the right keywords, tags, and other elements to properly search engine optimize your website, social media accounts, and other online content.
#4 Do Your Research to Improve Content Quality
It’s not good enough just to throw some words and pictures on a page and hope anyone reading it will become a loyal customer. You need to do your research so that you can provide content that consumers are interested in.
The information you provide needs to be accurate and relevant to your niche to ensure you attract consumers who are interested in your products or services.
Conducting marketing research and creating customer personas can help you deliver unique and suitable content.
#5 Be Consistent
Internet users want new, fresh, unique content. If they check your page several times only to find the same information with nothing new, they will eventually stop visiting in search of more recent content someplace else. This is a missed opportunity and potentially lost profits for you.
Create a consistent schedule to ensure there is no content for visitors to enjoy, share, and engage with on a regular basis.
#6 Stick With What You Know
If someone wants to buy a new truck they probably aren’t heading to a website owned by a spa to get an expert opinion on which truck they should buy. They don’t want hairdressing advice from their doctor, and probably should be skeptical of medical advice given by their stylist.
Write and create content that is relevant to the industry and shares pertinent information that will encourage visitors to learn more about your products or services.
#7 Social Media Connections
There are billions of potential customers for your brand throughout the world and they’re spread out in the cyber world as well. You won’t reach everyone from your website and SEO efforts. You need to diversify your efforts and share content in a variety of places.
Facebook, Twitter, Instagram, TikTok, LinkedIn and other social media platforms have become great marketing resources for businesses of every size.
Customer engagement and the ability to interact with a variety of individuals makes social media an effective and efficient way to attract new viewers to your website. Sharing links to your website, blog, and important announcements can help you reach your already loyal followers and gain new ones.
#8 Create a Brand Voice
Your brand needs a voice and it should be a consistent, professional, and engaging one if you want to encourage consumers to follow and interact with you.
It doesn’t matter who is manning the keyboard, every post should have the same brand identity your customers have come to love. Having a strong sense of what you want your brand identity to be will help your team deliver content that is easily identified as your business.
#9 Don’t Stress About Time
You have a million things to do in order to keep your business running smoothly so don’t let creating an online presence stress you out. You don’t have to do it alone. There are tons of resources on line to help you figure things out and develop a plan that works for you.
If you don’t know where to start there is no shame in asking for help. Many companies outsource their digital marketing strategy and social media management duties to freelancers, contract workers, and other businesses. This helps ensure you can keep doing what you do best and the experts can worry about the rest.
#10 Share Your Story
Consumers like to know who they are buying from and what the companies they use stand for. Social media and website content are great places to help your visitors learn more about why you do what you do and how you do it.
Most people like an inside look at how the business came to be and what their mission in the world is. Share some of the details about your company that will help consumers get to know you.
The more good things they know about your brand identity, the easier it is to gain their trust.
Improve Content Quality Today
It’s never too late to build a successful brand identity online and it all starts with improving your content quality by keeping in mind the do’s and don’ts listed above. Start implementing these tips and you are sure to see increased website traffic, better engagement with consumers, and higher profits.
For more great tips about search engine optimization, brand identity and improving content quality be sure to check out the latest business and marketing articles on our blog.